7cb Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 7cb ("we", "us", "our") collects, processes, stores, and protects the personal information of users ("you", "your") who access or use the 7cb platform, website, and associated services (collectively, the "Platform"). 7cb is committed to handling your personal data in a responsible, transparent, and secure manner.

By registering an account, using any feature of 7cb, or otherwise interacting with the Platform, you consent to the collection and use of your personal data as described in this Policy. If you do not agree with this Policy, you should not use 7cb.

2. Data We Collect

7cb collects personal data that you provide directly and data that is generated automatically through your use of the Platform. The categories of data we collect include:

• Registration Data: Name, date of birth, mobile number, email address, and the password you create for your 7cb account;
• Identity Verification Data: Government-issued identification documents (such as CNIC or passport copies) provided during KYC verification;
• Financial Data: Deposit and withdrawal records, transaction history, payment method identifiers (e.g., JazzCash or Easypaisa account references), and PKR balance history;
• Activity Data: Betting history, game sessions, bonus usage, login times, and account activity logs;
• Device and Technical Data: IP address, browser type, operating system, device identifiers, and session data collected automatically when you access 7cb;
• Communications Data: Records of your interactions with 7cb support via live chat or email, including content of those communications.

3. How We Use Your Data

7cb uses the personal data it collects for the following purposes:

• To create and manage your 7cb account and verify your identity;
• To process deposits, withdrawals, and other financial transactions in PKR;
• To provide access to the games, sports betting markets, and other features of the 7cb Platform;
• To administer bonuses, promotions, and loyalty programmes;
• To comply with applicable legal obligations, including anti-money laundering (AML) requirements and age verification obligations;
• To detect and prevent fraud, abuse, and violations of our Terms & Conditions;
• To communicate with you regarding your account, transactions, security alerts, and material policy updates;
• To improve the Platform through analysis of usage patterns and user behaviour data (in aggregated or anonymised form where possible);
• To support responsible gaming measures, including enforcing deposit limits, self-exclusion requests, and 18+ age restrictions.

7cb does not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human oversight.

4. Legal Basis for Processing

7cb processes your personal data on the following legal bases:

• Contract performance: Processing necessary to provide the services you have registered for, including account management, payments, and game access;
• Legal obligation: Processing required to comply with applicable laws, including AML, KYC, and responsible gaming regulations;
• Legitimate interests: Processing for fraud prevention, security monitoring, and platform improvement, where these interests are not overridden by your rights;
• Consent: Processing for optional communications or analytics where you have provided explicit consent, which may be withdrawn at any time.

5. Data Sharing and Disclosure

7cb does not sell or rent your personal data to third parties. We may share your data in the following limited circumstances:

• Service providers: Third-party vendors who assist in operating the Platform, including payment processors, KYC verification services, hosting providers, and customer support platforms. These providers are contractually obligated to process your data only as directed by 7cb and in accordance with this Policy;
• Legal and regulatory authorities: Where required by applicable law, court order, or regulatory obligation, 7cb may disclose your data to competent authorities;
• Business transfers: In the event of a merger, acquisition, or sale of all or part of 7cb's business, your data may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy;
• Fraud prevention: Where necessary to prevent, detect, or investigate fraud, money laundering, or other illegal activity.

6. Data Retention

7cb retains your personal data for as long as your account remains active and for a reasonable period thereafter, as required by applicable legal, regulatory, and compliance obligations. Financial transaction records and identity verification documents are typically retained for a minimum of five (5) years following account closure, in accordance with standard AML record-keeping requirements. Activity and communication logs are retained for a shorter period consistent with operational needs.

Upon valid account closure and expiry of applicable retention periods, your personal data is securely deleted or anonymised.

7. Cookies and Tracking Technologies

7cb uses cookies, web beacons, and similar tracking technologies on the Platform. These tools serve the following functions:

• Essential cookies: Required for the Platform to function, including maintaining your login session and remembering preferences;
• Analytics cookies: Used in aggregated form to understand how users navigate 7cb and to identify areas for improvement;
• Security cookies: Used to detect and prevent fraudulent login attempts and other security threats.

You can control non-essential cookies through your browser settings. Disabling essential cookies may impair the functionality of the 7cb Platform.

8. Data Security

7cb employs appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, hashed password storage, access controls limiting data access to authorised personnel, and regular security assessments of Platform infrastructure.

Whilst 7cb takes data security seriously, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your 7cb login credentials and should notify us immediately if you suspect any unauthorised access to your account.

9. Your Rights

Subject to applicable law and verification of your identity, you have the following rights in relation to your personal data held by 7cb:

• The right to access a copy of the personal data 7cb holds about you;
• The right to request correction of inaccurate or incomplete data;
• The right to request deletion of your data, subject to legal retention obligations;
• The right to withdraw consent for processing based on consent, without affecting the lawfulness of prior processing;
• The right to object to processing based on legitimate interests in certain circumstances.

To exercise any of these rights, please contact 7cb support via live chat or the support email address listed in the footer of this page. We will respond to valid requests within a reasonable timeframe and in accordance with applicable law.

10. Children and Minors

7cb is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been provided by an individual under 18, we will promptly delete that data and close the associated account. Any winnings generated by an underage user will be forfeited. If you believe a minor has registered on 7cb, please contact our support team immediately.

11. Changes to This Policy

7cb reserves the right to update this Privacy Policy at any time. The updated Policy will be posted on this page with a revised date. Where changes are material, we will provide notice to registered users via their registered email address or a notification within the Platform. Continued use of 7cb following notice of changes constitutes your acceptance of the revised Policy.

12. Contact

For questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact the 7cb support team via live chat available 24/7 on the Platform, or via the support email address displayed in plain text in the footer of this website. Please do not send sensitive account information via unsecured channels.